6 Benefits of Using Video in Your Social Media Strategy

6 Benefits of Using Video in Your Social Media Strategy

More and more small businesses are discovering the power of online video and today, more than ever, companies are realizing that video has a key …
6 Tips for Planning Your Next Social Media Campaigns

6 Tips for Planning Your Next Social Media Campaigns

Social networks cultivate instant environments for ideas, interaction, and collaboration within an online community. Their emergence and integration into modern society’s daily routine has revolutionized …
How to Utilize Photography in Your Social Media Strategy

How to Utilize Photography in Your Social Media Strategy

Photographic content encompasses the power to influence viewers at a glance. Often paired with a witty tagline, pictures grace the covers of magazines, newspapers, and …
Where to Find Your Audience on Social Media

Where to Find Your Audience on Social Media

Social media platforms serve as modern society’s most effective method of delivering instant information to audiences of immense proportions. Companies utilize applications such as Twitter, …
Generating Social Interaction at Corporate Events

Generating Social Interaction at Corporate Events

So you’re hosting a corporate event. The goal? Deliver a memorable and engaging experience through well-executed social interaction strategies. The result? Your company will form …
4 Ways to Boost Customer Engagement at Corporate Events

4 Ways to Boost Customer Engagement at Corporate Events

When you are planning an event that has been in the works for months, there is nothing more satisfying than to see its success. After spending countless …
Event Planning 101

Event Planning 101

Event Planning 101 After a busy day of work, it always feels good to cross something off of your to-do list. One of the best …
The Wonders of Video Marketing

The Wonders of Video Marketing

Have you watched all of the Harry Potter movies but not read a single book? How about the countless Nicholas Sparks novels that have made …
4 Event Trends You Need to Know About

4 Event Trends You Need to Know About

4 Event Trends You Need to Know About Before Sparksight, I was involved in a number of event marketing jobs, including agency work, in-house events …