Mix•o•logie is a new kind of blendable perfume that has a simple concept: You're layered as %#@&. Your perfume should be too. Sparksight works with the team at Envision Creative Group to deliver comedic web commercials for their online marketing efforts.
Mix•o•logie wanted to convey their core beliefs with a web ad that showed the diversity not only of their product but of the women who would be ideal customers; that is, real women. Through our partnership with Envision Creative, Sparksight wrote and produced "Because You're Real" for Mix•o•logie's official product launch. The video lives on Mix•o•logie's "How it Works" page on their website, www.mymixologie.com.
Mix•o•logie Comedic Web Commercials
Mix•o•logie wanted to focus on their customer's significant others for this spot, showing how their perfume set is a great gift for a woman who is too complex to be described with one word... or by one perfume ad.
Through our partnership with Envision Creative, Sparksight wrote and produced "The Perfect Gift" for Mix•o•logie's Valentine's Day campaign. It included the design and print of parody perfume ads and searching for a man who could show off his skills with sun tan lotion...