5 Creative Ways to Repurpose Event Photos
Holding a corporate event and hiring professional photographers to capture it can be a big financial investment. However, event content can be easily and effectively leveraged to support marketing efforts, drive engagement, and boost interest in future events. Repurposing event photos is a smart way to boost the ROI for an event and can help bulk up your overall content marketing strategy.
Before you start sharing event content, make sure you have a strategy. A good way to ensure you have useable content from an event is to plan ahead and ensure you get the shots you need for future marketing efforts. Include a plan for repurposing content in the event planning and you will be more likely to generate content that is both relevant and high quality.
1. Showcase Photos Before and During The Event
Repurposing content doesn’t necessarily mean waiting until the event is over. You can leverage event photos on the spot by using an event hashtag and encouraging event attendees to share their own photos. Providing a “behind the scenes” look at your event can help boost conversation around your event and make your attendees feel like VIPs.
Actively share the photos on social media throughout the event and consider integrating them into the event itself through a live stream of your social media accounts or by adding them to an ongoing slideshow. When people are sharing an event on social media, the bulk of the discussion and posts naturally take place during the actual event and 85% of in-event posts include multimedia elements like images and videos. Making an event photo and video worthy helps boost engagement and excitement for your event and your company.
2. Send Them In Your Event Recap
No matter how many people RSVP to your event, not all of them will be able to attend. Take event photos and integrate them into your follow-up or event recap content. Sending out an event recap is an excellent way for marketers to get even more ROI out of an event.
Follow-up messaging can be sent to a variety of customer segments. If customers weren’t able to attend the event, a recap is a good way to make them feel included. For exclusive events, the recap is a great way to share exciting news and provide an inside look at the company culture.
Recap and follow-up content can also be used to acquire new leads and grow your audience. Repurposing event photos can help drive sales and engagement. Whether sending out a formal recap email or sharing on social, a photo summary from your event is a great way to recycle content.
3. Promote Future Events
If your company has recurring events, sharing past photos is a no-brainer when it comes to event promotion. Rounding up the best photos from past events is a fun way to generate excitement and validate an event for new attendees.
The best way to build buzz for an event is to market and promote it online. On social media, almost as many people discuss an event before attending as discuss during the event. Sharing photos in the days leading up to an event can help drive ticket sales, increase registrations, and boost overall engagement. Using past event photos is an effective way to use existing content to build excitement for an upcoming event or announcement and to expand your overall reach.
4. Create New Marketing Content
If you’re developing marketing collateral, event photos are a good way to add visual interest. Use photos as a background for a quote, announcement, or flyer to supplement text-based content. Event photos can also be paired with content that is not tied to events. Need an image for your company blog or an email newsletter? Use past event photos that you already have in your content library.
5. Create Fun Social Media Content
Event photos are a great tool for marketers because they are typically a little more informal than traditional, branded photos. For corporate industries, event photos provide a great opportunity to show company personality and repurpose content at the same time. Share event photos on social media to put a personal touch on your company profiles or to celebrate achieving a milestone.
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Have anything to celebrate in 2019? Sparksight's got you covered! We provide high quality photo and video event highlights to help you remember the night. 🎉🍾🥂 Event Highlight: @alliedex for @car2go • • • • #EventVideo #Videoproduction #eventhightlights #highlightreels
Fortunately, event photos can be easily repurposed to serve a variety of functions for the savvy marketer. Past event photos can also be shared during the next event and can even be integrated into event presentations, when relevant. Use photos to advertise your next event or to engage people who couldn’t attend. Bulk up social media and marketing content by integrating photos into follow up messages, sales outreach, marketing collateral, and more!
Have an event photo idea or experience you want to share? Leave us a comment.