Customer Persona for Targeted Marketing
Customer Persona for Targeted Marketing Consumers today are inundated by marketing and advertising—through email, through social media, and in person. Personalized marketing has become a …
Sparksight Blog Page 4
Top 8 Mistakes Made in Video Marketing Campaigns
Top 8 Mistakes Made in Video Marketing Campaigns Marketers are always looking for new ways to get in front of their customers. Video helps marketers …
Google Plus is Gone
The News on Google Plus Digital marketers devote countless hours towards building an online presence. Many marketers have wondered if building a Google Plus profile …
Tips for a SXSW Newbie
Tips for a SXSW Newbie Every year, Austin’s South by Southwest conference brings together a stunning selection of thinkers and performers. From rockin’ concerts to …
The Anatomy of an Austin Videographer
The Anatomy of an Austin Videographer The professional Austin videographer is a unique individual, who uses a rare combination of technical and artistic skills to …
Tricks That Will Help Boost Your Website Ranking
Tricks That Will Help Boost Your Business Website Ranking In today’s marketing space, there is no excuse for a business not to have an online …
Stand Out at the Trade Show with your Product Video
Stand Out at the Trade Show with your Product Video Trade shows are a B2b marketer’s dream. Potential customers all gather in one place and …
The Power of Instagram Ads
The Power of Instagram Ads Instagram is one of the newest forms of digital marketing when it comes to paid advertising. The Instagram platform commands …
Video Marketing Grants for Nonprofits
Marketing Grants for Nonprofits We love the opportunity to partner with organizations that really care about giving back. It’s part of our culture here at …
How to Use Video in Value-add Messaging
How to Use Video in Value-add Messaging As consumers become more intelligent about marketing, companies have created new tactics to reach consumers who are increasingly …