Identify and Develop your Target Audience on Social Media

Identify and Develop your Target Audience on Social Media

The focus of any campaign is the target audience – a brand’s desired consumer. However, many brands and companies aren’t sure who makes up their …
Use Social Media to Boost Online Shopping

Use Social Media to Boost Online Shopping

Online shopping is booming. A recent study shows consumers make most of their purchases online rather than in stores. Attracting visitors to your website and converting …
4 Reasons to Publish Silent Video to Social Media

4 Reasons to Publish Silent Video to Social Media

According to recent trends, silence is golden and sound isn’t necessary to convey a powerful message. Recent reports have found that 85 percent of Facebook …
Why You’re Not Getting Social Media Traffic

Why You’re Not Getting Social Media Traffic

Social media is one of the most effective tools for generating awareness and growing a business. These free channels of communication are available for anyone …
Content Marketing : 4 Common Mistakes to Avoid

Content Marketing : 4 Common Mistakes to Avoid

Content marketing is a key element of a good marketing strategy. Content is especially effective for long-term usage and influences every other online strategy. It …
5 Tips to Raise Your Millennial Retention Rate

5 Tips to Raise Your Millennial Retention Rate

Retention rate is an important statistic for marketers. The retention rate of a company is the percentage of customers that you keep relative to the …
UGC as a Powerful Marketing Tool

UGC as a Powerful Marketing Tool

UGC as a Powerful Marketing Tool UGC or user-generated content has become an integral part of successful marketing. If you’re not familiar with the term, …
Creating a Comfortable Photoshoot Environment

Creating a Comfortable Photoshoot Environment

The best photographs are the ones where people look relaxed, confident and natural. For subjects who aren’t professional models, it can be tricky to get …