AUSTIN, Texas—July 11, 2011— In June, Spredfast rolled out their Social Media Pocket Guide to provide helpful and accessible tips for businesses on when, how, and why to use social media in order to benefit their company.  This 40-page guide offers useful information and tactical implementation strategies for building up and managing a social network.  Sparksight was tapped to help lead the graphic design efforts, and created all the illustrations used in the guide.

The Social Media Pocket Guide showcases Spredfast’s knowledge and thought leadership in the social media space, and they are offering the guide as a free download to anyone interested in learning how to run an effective social media campaign. With more than 2,000 downloads within a month of publication, this guide has proven to be a valuable resource to businesses across a variety of markets.

Spredfast is an Austin based software company that helps companies manage their social media initiatives better. They provide a Social CRM system (sCRM) companies use to monitor, manage and measure activity and engagement across multiple channels.

More information about Spredfast, their software, and their goals can be found on their website.