AUSTIN, TX—June 20, 2011—Recently, Sparksight produced and offered live event support to Waters International for an Augmented Reality Video, which augments a real-world environment with a virtual representation of their product.

The new Augmented Reality technology “displays multidimensional computer-generated graphics in real time, enhancing what you can perceive on screen.” Its purpose is to show the difference between what a regular and 3D mass spectrometer can show, the latter providing more information about the chemical composition of the object being displayed on screen.  The demonstrational video is posted on the Waters website, along with step-by-step instructions to follow, allowing anyone to try the technology for themselves.

In addition, Sparksight assisted Waters with their hospitality suite at the American Society for Mass Spectrometry in Denver, CO on June 6, which included the production of a branding video, a live Augmented Reality trial station, and a Leading Reach kiosk.