SAN FRANCISCO, California – 23 May 2011 – At this year’s DemandCon conference on May 18-20, Sparksight’s CEO Christopher Justice gave a keynote presentation which focused on demand generation and ‘the seven technologies’ that will impact marketers over the next seven years and how to adopt and utilize them to the advantage of an organization. Sparksight’s Leading Reach technology was also present at the conference, including three touch-screen kiosks for DemandCon attendee surveys and electronic delivery of the speaker presentations, and a document delivery kiosk for Sparksight client, Hoover’s.

In his presentation, Christopher explained that “there are no secrets…everything is public knowledge”—technology makes finding information on someone increasingly faster and easier.  As the next seven years approach, businesses must figure out how to efficiently use and benefit from new, yet already existing technology; he explains this through ‘the seven technologies’ including Lead Capture (as opposed to email), cardless transactions, appliance applications, single log-ins, Cloud/Hive storage, hybrid digital identities, and touch screen advantages.  He says that these seven technologies “are already here, and can change the way that we do demand generation.”

A few specific points that Christopher includes, for example, are that email addresses are disposable and invaluable, as there are more efficient and unique ways to capture an individual’s information, and that credit/debit cards are becoming obsolete with the development of apps that, in addition to performing transactions, can find out data about the individual’s experience with the particular company—he says for marketers to “change the process, not the brand.”   He explains that with “more rich data than ever before” offered by our digital identities, “we, as marketers, can create more and more applications that collect data that increase our demand funnels and our marketing funnels.”  You can watch all of Christopher Justice’s keynote presentation at this year’s DemandCon Conference on YouTube.