AUSTIN, Texas - June 28, 2010—Austin LifeGuard teamed up with Sparksight to create three commercials for an abstinence campaign. The quirky ads address the issues of sexually transmitted diseases and are meant to elicit awareness and to educate. Two target audiences were kept in mind; teenagers and their parents, aiming to get parents to talk to their children on sexual education.

The spots will on broadcast television in September on the CW Austin and can be found online. Sparksight wrote, filmed and produced the PSA’s.

Austin LifeGuard Character and Sexuality Education is the abstinence-based comprehensive teen sex education program of Austin LifeCare. The program aims to provide Austin area teens credible, factual data about the risks, potential consequences and options regarding their sexual activity.