Catchy Blog Titles vs. SEO Titles: Finding a Balance
When it comes to online content marketing, SEO strategy is undeniably important. However, some marketers focus so much on conforming to SEO that titles lose …
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A Beginner’s Guide to Product Photography Lighting
Product photography can be more technical than other types, and good lighting is key to make items look their best. A website with crisp, clean …
Working with Sprites – Part 1
Working with Sprites – Part 1 Like a lot of us here at Sparksight, I am a pretty big nerd. I recently started DMing a …
UGC as a Powerful Marketing Tool
UGC as a Powerful Marketing Tool UGC or user-generated content has become an integral part of successful marketing. If you’re not familiar with the term, …
Hiring Students From the Top of the Class
Hiring Students From the Top of the Class Many good startup companies rely on the powerful combination of experienced wisdom and youthful energy from their …
Posting Animations to Instagram
Get GIFs on Instagram So, you’ve followed the steps on making the perfect animated GIF in my previous blog. Great! Can’t you just not wait to …
Why Posting to Every Hosting Service is a Bad Idea
So, you’ve got your awesome new corporate video and it’s time to flood the internet and upload it to every hosting service and social media …
How to Measure Corporate Event Success
After successfully hosting an event that took months to prepare for, event planners constantly look for new ways to make their next event more successful than the last. …
Liven Up Any Project With Illustration Design
Beyond graphic design and animation, we also offer illustration here at Sparksight. One of my personal favorite styles to work in is digitally re-drawing an …
How to Find Video Production Balance
I’m a Libra. I can’t think of a better zodiac sign for me because I enjoy balancing sports like mountain biking and snowboarding. I enjoy …