When Blue Coat rang the opening bell at NASDAQ, this advertisement played on 12 giant LED screens in the center of Times Square. The NASDAQ screen, which wraps around the corner of 43rd and Broadway, stands 7 stories tall and is the largest stationary video screen in the world. The Reuters sign is actually made up of eleven giant LED screens, and stands a staggering 22 stories tall, with over 1.4 million pixels of resolution.
Sparksight produced a variety of general session videos that played seamlessly across multiple screens behind the stage. These videos included a conference opener, conference wrap up, product launch (Sterling's Business Integration Suite), speaker intro videos, and an animated sponsor loop.