Client: Hyperformix

Date: November 01, 2009

Project: As Hyperformix’s agency of record, Sparksight was tasked with creating a 2009 Marketing campaign, showcasing Hyperformix’s range of IT solutions. Sparksight created a animated web-series titled, “Brad, Master of the IT Universe,” which focused on an IT geek that finds the power to defeat Chaos with a little help from Hyperformix. Sparksight was responsible for all aspects of production, including scripting, character and set design, animation, and voice acting. Sparksight also created e-mail marketing templates and landing pages for the campaign.